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Global retailers cash in on Barbie movie craze

one year ago Philippines inquirer

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Shoppers are snapping up Barbie hoop earrings, perfume, jumpsuits and dresses as retailers seek to cash in on Friday’s Barbie film release, reigniting the craze for the plastic doll and her hot pink, sequin-adorned universe. With many consumers spending less amid a cost of living squeeze, retailers are jumping to the opportunity to persuade shoppers […]

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