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Indian passenger vehicle industry engages numerous social media influencers to accelerate sales

9 months ago Auto economictimes
The Indian passenger vehicle industry has employed social media influencers, such as Maruti Suzuki, to boost sales. Influencer collaborations have had a tangible impact on sales, with a shift towards digital content during Covid. Authenticity and personalized approaches make influencer marketing effective. Industry sources say there has been a 10X increase in budgets for digital content – Insta reels/YouTube – post Covid. At the same time, the number of influencers has also increased by 15X in the last couple of years. Read more at: economictimes

Tags : passenger vehicle industry maruti suzuki Indian passenger vehicle industry social media influencers influencer collaborations Maruti marketing strategy

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