Opinion: Jimny, Jimny…aaja, aaja!, and spot your market
There has been huge anticipation for the Jimny in India since Maruti Suzuki started making it for exports in 2021. And the company kept feeding the hype by teasing it at the Auto Expo. A delay meant that the 4-door version was being readied for this market. No more mercies to Mahindra. If the 2-door Thar could be such a runaway success, would Mahindra be allowed to run away with the 4-door version too? No way. So, finally the veritable 4-door 4WD Suzuki SUV is here. Reminiscent of the 1982 Hindi film song “Jimmy, Jimmy… aaja, aaja”, from the Hindi movie Disco Dancer, this article about Jimny is an assessment of its relevance for the Indian market.
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