Opinion: Strategies to navigate megatrends of Indian CV industry
After posting a strong recovery and achieving pre-Covid sales figures, the Indian CV industry has an opportunity to leap forward in spite of the cash reserves and fall in the investment appetite of big players. For domestic demand, the vehicle scrappage policy can prove to be a catalyst of growth as a substantial chunk of the fleet is older than 15 years. Improvement in infrastructure, Logistics policy and Push towards de-carbonisation and cleaning the urban air are the major megatrends of the Indian CV industry. The business model of selling vehicles not as a product but as a business solution is expected to gain greater prominence.
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