As buyers go digital, auto OEMs and dealers shift gear to hybrid D2C model
With most vehicle buyers starting their purchase journey online, brick-and-mortar dealership-led experience is set to evolve into a more omni-channel phy-gital experience.
Tags : Digital Auto Dealership Hybrid Model customer lifetime value gtm mckinsey csat Digital Auto Dealerships Online Car Buying Digital Dealerships omni-channel
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