CEO's Take On 2024: Ducati to launch 8 new bikes in India this year, says Bipul Chandra, Managing Director, Ducati India
Owing to the technological advancements and the changing scenario, we will also see manufacturers in India scaling up and introducing cutting edge tech features in their product line up in terms of design, riding modes, electronics etc. There will be a noticeable shift towards sustainable luxury, reflecting consumers' growing awareness and preferences for eco-friendly options. This trend aligns with broader societal concerns about environmental conservation and responsible consumption. We believe that EVs will play an increasingly significant role in the automotive market, and we are committed to exploring ways to leverage this trend while maintaining our brand's values of style, sophistication, and performance, Bipul Chandra, Managing Director, Ducati India, told ETAuto in an interview.
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