Deinfluencing, or the art of negative reviews
WASHINGTON—Looking straight into the camera, Valeria Fride holds up a tube of lip gloss. But instead of saying how amazing it is, the young brunette trashes it as “so sticky” and “really expensive,” with not enough color. “It just didn’t do it for me,” the 23-year-old concludes. Welcome to the art of deinfluencing, one of […]
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