Hero MotoCorp eyes 30% sales via digital channels by 2030
Hero MotoCorp, India's largest two-wheeler maker, aims to achieve 30% of its sales through digital channels by 2030. It has augmented the user interface of digital channels to help meet this goal and invested significantly in advanced analytics, AI and automation technologies. Hero MotoCorp produced 5.3 million units in 2022-23 and aims to increase that to over 6.5 million two-wheelers for domestic and export purposes by 2023-24.
Tags : digital channels hero motocorp Hero MotoCorp digital factory lighthouse pawan munjal shareholders artificial intelligence two wheelers
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