How aspirational Gen Z, premiumisation alter India’s car market dynamics
The new-age features really began to change the game when international OEMs and models came into the Indian market and consumers realised there is a lot more than just four wheels for a car. The key buying factor has moved away from fuel efficiency to external design, and safety and features to functionality, Tarun Garg, Chief Operating Officer, Hyundai Motor India, recalls at ETAuto Unplugged with Arun Malhotra, Industry Expert.
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