How TVS is leveraging tech for a premium play with X, its latest offering
Most OEMs are targeting the young buyers for electric two wheelers and elevating the technology pitch to showcase their aspirational products. Away from a traditional scooter body style, X is being touted as a ‘crossover’ of scooter and motorcycle. Far away from similarities with the existing iQube, X is built on a new platform. Loaded with a host of connectivity and features, TVS X gives the touch and feel of a premium two wheeler. However, the catch with the newly- launched TVS X is its steep price tag of INR 2.5 lakh. The confidence comes through the product as its a TVS, however if the X gets that X factor for the Indian consumer at the price, can be decided only by the driving performance, when the vehicle is available for a ride.
Tags : tvs x motorcycle airbag system liger mobility xtealth TVS Premium Play TVS E Scooter ev & future mobility e2w
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