Indian passenger vehicle industry engages numerous social media influencers to accelerate sales


The Indian passenger vehicle industry has employed social media influencers, such as Maruti Suzuki, to boost sales. Influencer collaborations have had a tangible impact on sales, with a shift towards digital content during Covid. Authenticity and personalized approaches make influencer marketing effective. Industry sources say there has been a 10X increase in budgets for digital content – Insta reels/YouTube – post Covid. At the same time, the number of influencers has also increased by 15X in the last couple of years.

Read more at : economictimes

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