Inquirer’s ‘Rebound,’ anniversary issues bag Marketing Excellence Awards
The Philippine Daily Inquirer earned top honors in two categories at the 3rd Marketing Excellence Awards (MEA). The paper’s “Project Rebound 2.0”—a multimedia advocacy that looked into the challenges and recovery efforts of the business community during the coronavirus pandemic—won the gold trophy for being the best in the B2B (Business-to-business) Marketing category. The special supplements and other projects related to the Inquirer’s 37th anniversary celebration in December last year bagged the bronze for Excellence in Anniversary Marketing. Organized by Marketing Interactive, an international media outfit, the MEA gives recognition to innovative and high-impact marketing campaigns across industries or professions. This year’s awards ceremony was held on Friday night at Shangri-La The Fort in Bonifacio Global City, Taguig. Continuity Project Rebound 2.0 was the continuation of a campaign launched in 2021 that highlighted how the different sectors of the Philippine economy found ways to bounce back from the pandemic slump. In the paper itself, it took the form of thematic special features about best business practices and insights as shared by leading managers or entrepreneurs. Its nonprint component saw the production of webinars that invited resource speakers from different sectors such as agriculture, tourism, logistics, retail, education, health services, fintech, etc. A parallel social media drive was also rolled out using the collated content. It was actually the second time for Project Rebound to be recognized at the MEA; it received the bronze trophy under the Integrated Marketing category in January 2022. ‘Inquirer @37’ The newspaper’s 37th anniversary projects, meanwhile, culminated in the publication of a series of special supplements in December 2022. The theme that year was “Raising Heroes, Finding champions”—Inquirer’s way of thanking the individuals or organizations that helped especially the poor or vulnerable communities cope with the COVID-19 threat and eventually regain their footing as the health crisis waned. Thanks to thorough planning and coordinated execution by the advertising, marketing and editorial teams, the paper’s different sections produced their respective supplements on different dates leading to the main anniversary issue on Dec. 9. The Property section came up with 76 pages; Lifestyle, 36; Super, Entertainment and Business, 42; Sports and Motoring, 52 pages; and the main anniversary supplement handled by National News and Regions, 66 pages.
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