Kia to be Bermaz volume brand with Sportage to be volume seller; Mazda to go upmarket with new models


As Bermaz Auto prepares for the Malaysian launch of Chinese brand Xpeng, the company is aiming for two other brands under its umbrella, Kia and Mazda to occupy different segments of the passenger vehicle market. […]

The post Kia to be Bermaz volume brand with Sportage to be volume seller; Mazda to go upmarket with new models appeared first on Paul Tan's Automotive News.

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