Pre-owned business, tier-II & III cities drive Audi India growth: Balbir Singh Dhillon
With its focus on the pre-owned luxury car business and expansion in Tier-I and Tier-II cities, Audi India grew 126% in Q1 2023 compared to the same quarter last year. In 2023, the company expects the luxury car segment to exceed the 2018 record volumes by a significant margin. Balbir Singh Dhillion, Head, Audi India in an exclusive interaction with ETAuto, spells out the key initiatives and strategies of how the German luxury carmaker is penning the market expansion with the multi-pronged approach of launching new models, increased focus on electric vehicles, expanding Audi Approved: plus footprints and tapping the young customers.
Tags : Audi India pre-owned car business balbir singh dhillon SUV sales luxury cars chip shortages supply chain issues ice vehicles interview interviews
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