Premiumisation trend: Consumers are no more enticed by entry-level cars, TVs and phones
The premiumisation gradient is the most visible in personal mobility choices. Once the mainstay of the car industry, the share of small cars in the overall pie is shrinking rapidly, even as stocks of companies such as Maruti Suzuki India hit lifetime highs. Lower priced vehicles, which earlier accounted for 85% of the market, now have a 58% share, said Shashank Srivastava, senior executive director, Maruti Suzuki.
Tags : entry-level cars purchasing power EMI amazon apple flipkart Maruti Suzuki India maruti suzuki india premiumisation Shashank Srivastava
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