‘Recalibrate’ or DDB fiasco will‘hurt’ PH brand, Gordon tells DOT
MANILA, Philippines — Former Sen. Richard Gordon, who was also a tourism secretary, has pressed the Department of Tourism (DOT) to “recalibrate” the Philippines’ brand image following uproar over its use of stock footage from other countries in a promotional video intended to drum up interest for local travel spots. In a statement on Monday, […]
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