Tata Motors' Global Design Head Martin Urlkahik Explains the Story Behind Two-Spoke Steering Wheel and its Illuminating Logo
Martin Urlkahik, Global Head of Design, Tata Motors, shares insights into the design philosophy behind the Nexon facelift, highlighting the challenges of retaining the SUV's character while introducing new elements. In this exclusive interview with ETAuto' Deepanshu Taumar, he also talks about digitized interiors, the two-spoke steering wheel inspired by gaming consoles, and the shift from a vertical trim level approach to a horizontal persona strategy.
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